The Change Companies

We apologize. Your browser is incompatible with our system. Please upgrade to Internet Explorer version 8 or higher. If you are on version 8 or higher, please turn off compatibility view.

Click here to see upgrading options
Call 888-889-8866 to speak with a product specialist.

Evidence

Does Changing Behavioral Intentions Engender Behavior Change?

Webb, Thomas L., Sheeran, Paschal. (2006). Does Changing Behavioral Intentions Engender Behavior Change? Psychological Bulletin, 132(2), 249-268.

Numerous theories in social and health psychology assume that intentions cause behaviors. However, most tests of the intention-behavior relation involve correlational studies that preclude causal inferences. In order to determine whether changes in behavioral intention engender behavior change, participants should be assigned randomly to a treatment that significantly increases the strength of respective intentions relative to a control condition, and differences in subsequent behavior should be compared. The present research obtained 47 experimental tests of intention - behavior relations that satisfied these criteria. Meta-analysis showed that a medium-to-large change in intention (d=0.66) leads to a small-to-medium change in behavior (d=0.36). The review also identified several conceptual factors, methodological features, and intervention characteristics that moderate intention-behavior consistency.